Did you know that Old Monk is the third largest selling rum in the world? It is also referred to as the ‘national drink of India’.
Haldiram's invented the bhujia we know today. It’s a story of conviction that turned a small shop into a billion-dollar entity.
If the objects that we use everyday could speak, what stories would they reveal?
This is Brand Excavations, a newsletter about Behind every great brand is an even greater backstory..

Brand Excavations