Did you know that Old Monk is the third largest selling rum in the world? It is also referred to as the ‘national drink of India’.
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Haldiram's invented the bhujia we know today. It’s a story of conviction that turned a small shop into a billion-dollar entity.
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If the objects that we use everyday could speak, what stories would they reveal?
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This is Brand Excavations, a newsletter about Behind every great brand is an even greater backstory..

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