Brand Excavations | Substack

The story of India's Favourite Rum

Did you know that Old Monk is the third largest selling rum in the world? It is also referred to as the ‘national drink of India’.

Sep 15, 2022 •

Brand Excavations

New

The Story of 'The Largest Snack Seller'

Haldiram's invented the bhujia we know today. It’s a story of conviction that turned a small shop into a billion-dollar entity.

Sep 7, 2022 •

Brand Excavations

It's storytelling time!

If the objects that we use everyday could speak, what stories would they reveal?

Jul 22, 2022 •

Brand Excavations

This is Brand Excavations, a newsletter about Behind every great brand is an even greater backstory..

Jul 22, 2022 •

Brand Excavations

Brand Excavations

Behind every great brand is an even greater backstory.

Brand Excavations

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