Brand Excavations | Substack

Did you know that Old Monk is the third largest selling rum in the world? It is also referred to as the ‘national drink of India’.

Brand Excavations

Haldiram's invented the bhujia we know today. It’s a story of conviction that turned a small shop into a billion-dollar entity.

Brand Excavations

Sep 7

If the objects that we use everyday could speak, what stories would they reveal?

Brand Excavations

Jul 22

This is Brand Excavations, a newsletter about Behind every great brand is an even greater backstory..

Brand Excavations

Jul 22

Brand Excavations

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