It's storytelling time!
If the objects that we use everyday could speak, what stories would they reveal?
Hello!
We’re excited (and jumping with joy!) to finally share what we’ve been working on for the last one year. Brand Excavations uncovers the history behind India’s iconic brands in partnership with Bound India.
We love to read about the stories of how brands were started (sometimes in the midst of chaos and uncertainty) and how they've evolved over the years to become truly iconic.
With this pandemic, while we're becoming mindful of our consumption patterns. Let's pause and learn about the story of evolution of our favorite brands.
Brands face constant challenges from consumer demands and trends to founder feuds and political changes. But very few brands have the power and wisdom to make decisions and run advertisements that completely revolutionize how people think, what we buy, and how we live.
In a culture where everything and everyone is a brand, this show shines a light on the funny, inspiring, always entertaining stories of brands that we consume almost on a daily basis (and sometimes, take for granted).
Tune in to listen to the tales of exceptional humans who refused to give up and built something lasting and impactful. Because behind every great brand is an even greater brand story!
Haldiram’s Bhujia recipe was created by its original founder at the age of 12
A ‘Bullet Baba’ shrine in Rajasthan marks people’s devotion to Royal Enfield
Thums Up was almost killed by Coca Cola, but then rose from the ashes like a phoenix
Old Monk was inspired by a French herbal liqueur and named after it’s creators, the Benedictine monks
PODCAST COMING SOON!
With love,
Shruti & Bound India
Bound India helps brands and individuals grow through stories by partnering with us on original content or by empowering them to create their own content. For advertising enquiries, please write to hello@brandexcavations.com